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Kwik Kopy aereo The Cavalry Making Cents Graphisoft Seppelt
Scope of Services
The best way to demonstrate our breadth of services is to outline work undertaken for specific clients. Here are two examples:
 
  KWIK KOPY AUSTRALIA - a franchise group of more than 100 centres  
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strategic review of the brand
review of marketing communications, media and marketing spend
redesign of the corporate ‘Visual Language’ to lift and contemporise the brand image (without changing the logo). Also humanise the brand using a warmer, witty approach and bringing the ‘K’ men to life.
consult on commission of market research
consolidate the ‘Kwik Kopy promise’
systematic redesign of Kwik Kopy Centres
create national magazine advertising campaign
create interactive test campaign
create direct mail programmes for Centres to market to their prospects
name and create identity for national design competition

Develop;
- marketing campaign and media planning
- above-the-line advertising campaign
- bulk mailers for key services
- first ever catalogue of Kwik Kopy products and services
- upgrade of website to reflect catalogue
- Christmas card printing promotion
- create national competition
- redesign of customer newsletter and all stationery items
- franchise sales marketing package and advertising
- direct mail to potential franchisees
- franchise trade show stand design
 
 
 
THE CAVALRY - an IT service company, previously named Channel Connect.
Early results for this client are very promising with some great client wins from all types of industries. The business has shifted focus from ‘selling boxes’ in the educational market (which creates a roller coaster turnover graph) to one of recurring monthly fee income.
Elevate have helped with:
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strategic review of the business, its marketing and the competitive scenario
rename and create identity for The Cavalry
redevelop positioning and promise and capture in a tagline “Unlimited service. Fixed price”.
help to develop the product offer into marketable ‘packages’ and appeal to a broader prospective client base.
develop website
develop direct marketing campaign to build prospect database
 
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